{Podcast} How to position yourself as an expert in the wellness industry – with Lauren Armes

{Podcast} How to position yourself as an expert in the wellness industry – with Lauren Armes

The Authentic Marketing Show is back for another series! 🎉 🎉 

This time I will be dropping a new episode each week. I will continue to interview incredible experts and entrepreneurs in the wellness space plus sharing some solo episodes so I can delve deeper and share my marketing expertise with you. 

In the first episode, I chat to CEO, Entrepreneur, and business coach, Lauren Armes about how to put yourself out there as an expert in the wellness industry.

Lauren is Founder and CEO of the Welltodo group and a leading coach for experts and coaches in the wellness industry.

In this episode we discuss…

  • How to balance the art of being an expert with the science and strategy of building an expert business


  • The importance of showing up consistently


  • How to reframe “failure” as a learning experience


You can find out more about Lauren Armes here: https://www.laurenarmes.co/ and here: https://www.instagram.com/laurenarmes/


You listen to more episodes of The Authentic Marketing show, just head to my podcast player here

{Podcast} Shara Tochia on growing a multimedia brand

{Podcast} Shara Tochia on growing a multimedia brand

In the latest episode of The Authentic Marketing Show, I speak to the brilliant Shara Tochia, Co-Founder of DOSE

Shara shares her insights around growing a multimedia brand in the wellness space and also finding her ideal Co-Founder.

We also have an open conversation about the marketing that has worked to promote DOSE and how this has been impacted by Lockdown.

Shara really knows her stuff when it comes to marketing, PR, partnerships and the wellness space as a whole.

Its a great chat and I hope you enjoy!

Listen to the episode here..



SHARA TOCHIA is Co-founder of DOSE.

A marketing professional with over fifteen years experience in online marketing, partnerships, PR and events for global retail, technology & wellness startup businesses. Shara’s career has taken her to London, Sydney and New York to work for brands including Ralph Lauren, Facebook, Instagram & fitness startup 1Rebel. Founded & launched the UK’s first online fitness class booking aggregator. A part time spinning instructor.