The idea of using social media for business can feel pretty daunting. I’ve spoken to clients who feel like they “should” be on social media but don’t really know why and are not sure where to start.
Here are my 5 top tips for getting your business onto social media….
1. find out where your ‘tribe’ are
If you are only going to research one thing before executing your social media plan then let this be it! You need to work out where your customers are and how they engage with their preferred platform. If you are a postnatal yoga instructor, for example, then it’s unlikely that your target mums are going to be seeking post natal fitness tips and support on Linkedin. Before you rush in, take some time to listen to your target audience.
- Check out what your competitors are doing
Identify your 3 main competitors and have a look at their social media platforms. What sort of content are they sharing? What is the engagement like for each post?
Whilst you don’t want to copy them, there are certainly some learnings to be taken from what is (and isn’t) working for similar businesses. Also, you might see something you feel is missing from their offering – then here is your chance to offer it.
- Don’t spread yourself too thin
It is actually worse to be on multiple channels and not update them regularly than to be on none at all. It looks bad and creates the impression that you can’t be bothered (or worse, that your business is no longer operating). It’s best to start out with just one or two social media channels and get those converting before branching out. Facebook does tend to be the ‘go to’ for consumer marketing so I would suggest starting here.
- Have fun with it
The joy of social media is that it’s a way to talk to your customers and potential customers in a more light hearted way. You can still portray yourself as an expert in your field and a thought leader, but just have a little fun too. Give your audience a sneak peek behind the scenes of your business or let them see a day in your life as a business owner. Make your followers feel like they are part of your special community that gives an insight into your brand personality.
If you find a particular channel tedious then it will be impossible for this not to come across when posting. Instead stick with the platforms that interest you and let your passion and enthusiasm for your business shine through.
- Use imagery
Remember the old adage “a picture speaks a thousand words”? Well, never has this been so true as on social media. For some platforms such as Instagram and Pinterest, imagery is the main focus, but as a general rule – make sure you use imagery for ALL of your social media posts. According to research, facebook posts with images see 2.3 x more engagement than those without images and tweets with images receive 150% more retweets than tweets without images!
…..Lastly, there is no ‘right time’ to launch your social media account so just do it! Try not to overthink it – start posting and get testing to see what works best for your brand.
Want to find out more about social media? Find out the 5 reasons Facebook is not working for your business